Among the biggest success stories in the world of marketing and advertising is custom USB memory sticks for promotional uses. The past couple of years have seen their popularity continue to rise. These promotional storage devices can be designed in such an attractive way that many people cannot seem to resist their good looks. And the popularity they have seems to show no signs of slowing down.

 

The functionality of custom USB memory sticks for promotional uses is one of the many reasons why they have become very popular marketing items. People can use them for storing, retrieving and sharing files. They can be preloaded with different kinds of marketing and sales collateral, media files, technical material and press releases. And all these help in making your target and current customers easily associate with your brand.

 

Like any other promotional merchandise, these memory sticks also require a certain amount of investment. Nevertheless, their cost is virtually offset with their functionality and popularity. What is even better is there are ways for you to significantly reduce the amount of money you spend on procuring and designing custom shape USB with the help of the following tips:

 

1. Make sure you select a style or design that reflects your brand and works with your brand.

 

Custom USB storage devices can come in all shapes and sizes. The wide range of options you have can make it difficult for you to select the right one. However, you must keep in mind that the design you want is something that would reflect your brand and one that will work your brand. Your choices can range from different materials. And your brand should dictate whether you would purchase USB sticks made of cardboard, wood, metal or leather. You might also want to consider USB sticks that do not require caps. If your brand relates more to business executives or the professional market, you might want to look into USB flash drives that have leather trimmings or metal engravings. If you are targeting fitness buffs, go for the more robust or rugged types, like those that come with silicon wristbands. Watch this video about USBs here at https://www.youtube.com/watch?v=wdLLwIaLEVs.

 

2. Choose the appropriate memory capacity.

 

The memory capacity you will choose generally depends on the amount of budget you have. Take note that memory sticks with larger storage capacity tend to cost more than those that have a gigabyte or two of storage space. What is important is for you to select a memory capacity that most people find sufficient for daily use. Remember to keep things balanced. It would be unreasonable for you to give out a memory stick with a ton of capacity only for you to stuff it with all kinds of marketing material. What you need is something that people can use, like 8GB memory sticks.

 

3. Work on your logo.

 

The more complex your company logo is, the more difficult it can be for you to find USB flash card for promotional uses that would exactly match the design. Take note that most USB memory sticks only have about 3 centimeters of design area. Therefore, you might want to make some adjustments on your brand logo or graphics.